In case you havent heard, direct mail is far from dead it might just be the key to your success. Snap AdmailTM is definitely helpful for any business looking to spread awareness of its products and services! It also revealed that direct mail and digital campaigns work better together than alone. If youre still determining your business ideal voice, direct mail campaigns offer ample opportunity for A/B testing of different messaging. View your targeted delivery area on the map segmented by route, postal code, federal election districts or municipality to get further context on your selected area. Lets look at the loyalty example again. Reach customers who are looking for what you sell with Canada's most up-to-date, complete listing of businesses and consumers. Looking to target a specific neighbourhood, perhaps in the vicinity of your business, with a direct mail piece?
On top of all that, the response rate to direct mail for people aged 18-21 years old is 12.4 per cent significantly higher than digital marketing (0.12 per cent). Select the circular buttons at the bottom of the map to get details and make edits to your mailing plan. Did you know postcard marketing has the highest response rate (4.4 per cent) when compared to digital marketing (0.12 per cent)? Explore timely perspectives from marketing experts, discover emerging consumer trends and get inspired by award-winning case studies. Think youre ready to incorporate direct mail into your small business marketing strategy, but not sure where to start? You can also test different offers in this manner for example, you could offer one segment a percentage discount and another segment a buy-one-get-one-free offer to see what drives more traffic to your store. Knowing the why of your campaign will help you get started and ultimately create a mail piece that achieves your goals. Does CASL (Canadian Anti Spam Legislation) apply to Postal Code Targeting? Is Postal Code Targeting an addressed mail product? Sticking to this timeline will ensure your direct mail piece is inducted and will make its ways into consumers hands in a timely fashion. Unlike email marketing where a business needs to either purchase or compile a virtual rolodex, and anti-spam legislation can lead to fines for businesses who reach out to the wrong individuals postcards can be sent to specific individuals in any physical area of a business choosing, whether the residents there have opted in to receive mail from the business or not. Say youre targeting customers who have made 5+ purchases from you in the last 18 months online. Your mail pieces must be sent from Canada and delivered within Canada. Deselect a route by clicking on it, deselected routes appear as white on the map and are removed from your mailing plan. Typically, marketers use demographic and geographic data to determine the best postal walk for their mailing campaign. Breaking Through the Noise; A Bias for Action, 2015. No. Direct mail is a powerful and versatile tool that you can use in your small business marketing strategy to effectively promote your business and boost your bottom line. Yes.
Postal Code Targeting is a new acquisition solution that integrates easily into omni-channel marketing campaigns. Each postal walk contains an average of 500 addresses. The more you send, the more you save. We tested with 55 customers, many of whom participated more than once. Online advertisements cant break down some barriers because who they reach depends largely on the users search engine, social media platform and daily usage. Direct mail can be incredibly cost effective for a business hoping to find new customers or engage existing ones. Direct Mail - Make it scanner-friendly (Machineable). Sources: Canada Post. Businesses can also suppress current customer addresses from their mailing. There are many elements you can test in a direct mail campaign: If you opted to include any promo codes in your campaign, you can measure their effectiveness and impact by checking things like how many people used them. From the online mapping tool to the live customer support, Snap AdmailTM makes direct mail as easy to execute as email or online banners. When well planned, direct mail can enhance your existing marketing strategy and help you connect more deeply with consumers. Before launching a campaign, understand your customer base and target prospects who have similar traits to your best customers. You can send different campaign messaging to different customer segments in the same campaign in either the same target demographic/area or different ones if you are trying to tailor it to particular groups. Place your order online, then relax.
We do everything for you including printing, online ad design and delivery. If you want, you can, Please enter a topic. Sources:1 Canada Post.
Choose from one of our 3 solutions to send direct mail to your customers. Even campaign timing can be tested especially if youre comparing between high selling periods and slower periods. Postal Code Targeting combines our data and your customer knowledge to reach new prospects. Include additional routes that are just outside your targeted area but still meet your criteria. With Snap Admail Plus, you can add online ads to your unaddressed direct mail campaign for even more impactful results. Thank you Canada Post! Why Direct Mail, Canada Post. Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Include direct mail in your marketing mix forgreater attention, heightened emotional engagement and stronger brand recall. That means choosing a tone and style that might resonate with that audience and making your messaging clear and visible. It can include flyers, brochures, catalogues, postcards and other pieces designed to grab attention. Reach broadly to every home, apartment and business in a select neighbourhood. Do you send more than 100,000 direct mail pieces (like flyers, samples or postcards) annually? Create a production timeline that you and your support team can stick to that captures the key dates related to your direct mail campaign. Modify your selected target area. 
If you want, you can, Please enter a topic. Target the letter carrier routes with your most promising prospects for your Canada Post Neighbourhood Mail, Improve market segmentation and penetration for Canada Post Personalized Mail. Integrate direct mail with other channels and boost engagement and action. If you chose to work with a direct mail partner, they may drop off your mail pieces for you. In order to be fully processed in our mechanized mail stream, Postal Code Targeting mail items must be fully machineable, See the Postal Code Targeting Guide for full details. So now you know that direct mail works, but you might be wondering why it works. Find the best audience for your marketing message by analyzing pre- and post-campaign data. Alternatively, you can take the do it for me route, leveraging the expertise of Canada Posts direct mail partners, a.k.a. Get more details on drop-off locations and timelines for delivery. Marketing campaigns arent much different. Many of them have adopted online ad blockers (two thirds of millennials in the US! Is it to offer repeat customers a reward for their loyalty? These satisfied customers are starting to use Postal Code Targeting as an integral part of their acquisition strategy. 
Its a great idea to measure your website traffic before, during and after a direct mail campaign that was designed to drive people to your website. * The organizations listed as Smartmail Marketing partners are independent third parties. Apply geographic, demographic and lifestyle insights to select postal codes. If you dont want to make any changes, exit this window by clicking the X in the top right corner. It only makes sense to reach them there, too. krop Target effectively by neighbourhood. Postal Code Targeting leverages a 2D data matrix barcode to deliver the mail item to the address targeted; an address is included in the 2D data matrix barcode and can only be read by Canada Posts machines. Grabbing attention is always a good idea and there are countless ways to do so. You want to drive them to your physical store but youre not sure how to do it. Direct mail marketing gives businesses the opportunity to reach millions of individuals on a more personal level than digital communications can provide. Orders are placed online and Canada Post takes care of the rest printing, online ad design (for integrated campaigns) and delivery of the piece. need age reach distribution blocks few canada You want to send flyers to homes near your business. Its a good idea to compare that number with how many people you informed about the promo code via your campaign to see if your offer was enticing or fell flat. Terms and conditions apply. For campaigns with drive-to-store calls to action, track foot traffic going into your store before and after recipients have received a communication. Leverage postal code data to reach prospects who share the attributes of your best customers. With Snap Admail, small businesses like yours can create and launch a direct mail campaign in 10 minutes or less - all online! "Snap Admail is very easy to use. No. Its the best way to reach customers at home where they make their most important purchasing decisions. Mine your data for actionable business insights. Direct mail might seem like old news, but it continues to resonate with shoppers today. Rest assured that creating and sending a direct mail campaign is easy. Its a great tool to use to connect with old customers as it enables you to remind them about your business and encourage futurepurchases! Access your next best customers by neighbourhood, by postal code or connect one-to-one with targeted address intelligence. How hyperlocal marketing with postal codes can lift your acquisition returns, The brain doesn't lie: Neuromarketing study looks at sequencing and channel combinations, Marketing insights and videos from Think INSIDE the Box 2016.
There are a number of reasons why its so successful here are 5 that stand out: The days of spray and pray marketing are numbered. Include a postage-paid return card or envelope in your next Neighbourhood Mail campaign. Follow these guidelines for a better delivery experience. Yes. This will help you ensure all the required elements for your campaign make it to the printer on time. Target customers who match your preferred geographic profile. It will help you reach shoppers online andoffline.
We've placed cookies on your device to improve your browsing experience. Send Canada Post Personalized Mail, How to create an order and drop off a Postal Code Targeting mailing, How to prepare scannable mail for machine processing, How to design your mail for machine processing. Its important to set your campaigns up with a way to test and measure their effectiveness. Do it right and you can make a big impact for your business without wasting your resources trying to reach the right consumers. An email just doesnt compare to something visually or physically interesting that you can hold and experience in real life. We've placed cookies on your device to improve your browsing experience. Explore timely perspectives from marketing experts, discover emerging consumer trends and get inspired by award-winning case studies. To get information on Postal Code Targeting specifications like dimensions and weight, 2D Barcode content, quiet zones, container preparation and eligible content: Sign in to save time and track progress on your service ticket, 24/7. Our research indicates that your marketing campaign is more powerful and engaging when you include direct mail in the mix. 46 per cent of Canadians say that mail is a good way to find an online store they havent heard of,2 and 47 per cent say that mail is a good way for their favourite brands to show they valuethem.3. The information about each partner and its services has been provided by that partner, and Canada Post does not promise that it is accurate or complete. Is it to acquire new customers and bring them into your store? Customize indicia to highlight your brand, product or service while saving you up to 20% on postage costs. Use your existing postal codes to target the look-alike audiences most likely to respond to your marketing message. Terms and conditions apply.
When it comes to crafting your campaign message, you need to factor in who you are targeting and ensure that it speaks to them. Canada Post can help you leverage the shipping data youve gathered to mail them a direct mail piece. You could also offer some users online versus in-store exclusive offers to see what drives customers to purchase more.
Postal Code Targeting allows marketers to reach everyone within a single postal code while suppressing existing customers, making it the ideal solution for acquisition. Label each box/container with the urban or rural facility where the boxes/containers will be delivered. Unaddressed mail is delivered to the mailboxes by neighbourhood.
It leverages the data behind each postal code to help marketers find new audiences who resemble their current best customers. The same principle applies with integrated campaigns a postcard followed by an email or vice versa can grab a customers attention better than relying on only one channel.
Sources: Canada Post.Connecting for Action: A neuromarketing look at how direct mail integrates with digital advertising, 2016, Connecting for Action: A neuromarketing look at how direct mail integrates with digital advertising.
Whatever youre selling, we can help you ship it to your customers. You pay: $0.173/flyer x 500 (sample # of houses on a postal route) = $86.50. For more information view our privacy policy. You dont have to do it all alone. Not every message and/or offer that you send will resonate with your audience. Make sure to pair direct mail with your next digital campaign to increase the likelihood that your recipients will pay more attention to it and act on it. You can also check for traffic spikes when the campaign was in market through your websites analytics or create a unique promotion code that is only applicable to the campaign that went out. Simply put, direct mail marketing is promotional mail. Deepen your knowledge of current customers and connect with similar audiences to help improve campaign results.
Our brains pay more attention to direct mail because its tactile. 
Integrate the power of data-driven marketing with digital and other marketing channels. Access billions of available data points across Canada while protecting individual privacy. Routes appear in a range from blue, a low match, to red, a high match, to correspond with your demographic criteria. Think of it this way have you ever sent a follow-up email after a phone call or in-person meeting? Direct mail is a unique marketing channel because it can reach anyone with an address young and old. It may seem like a hassle but incorporating testing and measuring tactics into your marketing strategy is well worth the effort. By including a How did you hear about us? section in your online checkout page, or at the till of your brick-and-mortar store, you can figure out whats getting customers in the door and driving them to click the buy button. Sources: Many marketers assume that direct mail is just for older generations who havent warmed to digital communications but they couldnt be more wrong. A huge neuromarketing study revealed that direct mail drives more action than digital because of its physicality. How to prepare Neighbourhood Mail mailings. Canada Post will have no liability or responsibility whatsoever. Terms and conditions apply. corrupt violation Examples: send packages, change my address, Get more details on drop-off locations and timelines for delivery. Every month I am able to quickly select my target areas and launch my new campaigns. For example, consider testing the effectiveness of a direct mail awareness campaign during higher selling periods such as the holidays, back to school or any other key periods for your business to draw in new customers. Make sure all your mail pieces are facing upright in the box/container. Well charge you as little as $0.173 for each flyer. There are tools and resources at your disposal that make crafting and sending direct mail campaigns a breeze: Canada Post Solutions for Small BusinessTM members have access to Snap Admail. Leverage your brands creativity in a whole new medium to catch shoppers attention. Continue reading for our step-by-step guide to mastering the basics of direct mail marketing. See how much you can save when you use a clean mailing list. Try it out and see for yourself. Optimize campaigns with messages targeted to new audiences while suppressing existing customers from your mailing.
Learn how to optimize consumer attention, emotional engagement and brand recall. TM and youll have access to our preferred small business shipping rates. Our pricing is easier than you thinkheres how it works. If you dont have the skills to make your own marketing materials for your business, it never hurts to get expert help when preparing a direct mail campaign. Learn how to optimize consumer attention, emotional engagement and brand recall. Customers are spending ever more time online. It is delivered to a single address and personalized with a name and address, or just a complete address. When in doubt, ask. 2 3 Canada Post, 2021 Spring Survey, 21-211, June 2021. Harness the power of one-on-one conversations with your customers. Canada Posts Smartmail Marketing partners can also help you produce your next campaign.
Connect with suppliers of data services in order to understand your client base, design and target your campaigns, and optimize your Smartmail Marketing campaigns. We offer end-to-end solutions for your e-commerce business. Your mailing is then processed and delivered in the addressed mail stream. Its an easy service to use and your in-house design team did an excellent job on the ads.
Postal Code Targeting is a Standard machineable mail item printed with a unique 2D data matrix barcode. When you prepare your Postal Code Targeting mailing according to our guidelines, youll get better marketing return on your acquisition investment. Is this what you need?
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