Hindsight. And when you can print white, it allows you to print on everything, right? Every system has to pass through experts to be sure it will meet standards for support, consistency, quality, etc. Marc Vila: Yeah. We cant guarantee its going to be consistent because Im sure you dont know whether or not you have even pressure, whether or not the temperature gauge corresponds to what the temperature is actually if the pressure is right. If you want to start an at-home business and you have a family with 5,000 people in it, and you just want to sell to your family, thats your niche markets. Were not saying that the only good quality white toner printer paper is the EZ Peel brand of paper. You can multiply it so you can gang print small logos on one sheet. I dont know, youve got to lean forward or backwards. Itd be very inconvenient and hard and expensive for when you probably should have maybe a little electric car or something, I dont know. Marc Vila: So now that weve said all that, theres various models of printers and I think really honestly if we talk about them all its boring and its a sales pitch. Yeah. Its basically, what kinds of people, what kinds of businesses are you going to sell to? Yeah, and if you youre in business now and youre struggling with one of these things, do what you can to fix that problem in a reasonable amount of time, I guess, right? You have to know a specific number and how to measure it. So I think that about wraps everything up we wanted to cover today. So today were going to talk about what do you need to start a white toner printer business. The magic of the system is the EZ Peel paper combined with Print Optimizer software which prints vibrant high-quality color using our white toner printer systems. We wrote an article which kind of inspired this. Marc Vila: And theres a list of presses that are approved and such, and theres most popular. I think all of these things are kind of individual keys to making your business successful and happy and thriving and feeling like you made a good choice. Right. I mean, those are important examples to mention, but also its just about fine tuning, right? Were not saying that the only good quality white toner printer paper is the EZ Peel brand of paper. Just some little basic things like that. Number one rule, simple plan at minimum.
They do exactly what theyre told very, very well. And if anything, it just gives you questions to ask when youre making a decision on who youre going to work with, what equipment youre going to use, et cetera. And generally speaking, its not the same as when you print on paper at home. I dont claim to be a graphic artist. Wash them, wear them. Yeah, and we have a bunch of different models too, which is something to be said versus if somebody has one thing to sell you, they will sell you that one thing, right? So all of our white toner printers are branded Digital HeatFX. And so what does that mean? Your goal is by the time I get to January of 2023, Id like to be selling this many shirts a month, which is making me about this much money. You can maybe make a van go super fast, but the gas mileage might be terrible on it. Like a black t-shirt and you put red ink on a black shirt, you cant see it. I have an Oki C811 (white toner printer). Bad art is going to make your printer look bad. If youre going to be in the t-shirt business, you need blank shirts and you do not want to go down to your local shirt store like Walmart or Target or anything like that, and source your shirts that way, right? Its a very specific group of people or a specific area or combination of both. So Im going to jump in on the next point that you put. And then overall though, this spills into just the t-shirt business in general. Its all about what you need to start a white toner transfer business. So youre working, your hands are exposed to the heat of that. Marc Vila: We should work on one.
But when you get into different systems, like white toner printing or DTG that I just mentioned, the critical things that we mentioned above or before this are significantly more important. Mark Stephenson: Yeah, because both the Chevy Corvette and that truck are excellent, amazing vehicles. Bad art is going to frustrate you. I thought you were going to say Mark from ColDesi too. You read them? Yeah, its simple, right? And thats what you-. But whats really important about that is well, theres two things and Ill list off some things, but theres two things that you mentioned that weve mentioned before this. Theyre going to say, sure, you can probably use your own heat press. Some people call-. Its three, four feet away, whatever it might be. Thats what he had said to me. The difference is surprisingly large between those two, even though theyre easy to say. The print on the shirt doesnt match what I see on my computer screen, right? This is the money Im prepared to part with. Mark Stephenson: Because you can buy just a Lets say you never driven a vehicle before. And then you went to McDonalds right after. It depends where you live. Running a business thats based on white toner printer will definitely make you money. Mark Stephenson: I mean, and the sad part is that these are all stoppers.
Mark Stephenson: I dont know. Youre going to be unhappy and youre going to be cursing at everyone that you know, and blaming everybody else because its not your fault. So you need, to kind of wrap this up, you need a plan, a basic plan. Because youre forced to do that. So, who do you want to sell to?
Its a niche market of people. The article doesnt dive into this, because its more about the printer itself. They had paper wrapped up around that was something else that they put in there that didnt belong in there. Youll get more referrals and more repeat business with a really good quality shirt and theres enough profit in there for you to afford to do that, in almost every circumstance. And I just want to point out one thing about the control color saturation, and other print effects, because another comment that you hear is about the color of the shirt. Take the $120 state fee and divide that by 12, 10 bucks a month is your state fees. Everyone who bought it was not happy with-. So well talk about what you need to do that in a minute. Yeah if you use cheap shirts, your end result is going to look and act cheap. Yeah. The generic term, and you can learn more about that because its an established kind of software tool that improves the relationship between what you see on your screen to what prints out. Theres just a lot of different ways. Marc Vila: Yeah, you need a good party attitude too. Mark Stephenson: Weve had all of these issues by testing some paper and it just turned out to be terrible. I think everybody should do that. They have SWAT teams that will come after you, right? So you dont have to go back to art every time youre switching between a black shirt and a red shirt. So you know what you have to do. Next is heat press, a heat press machine, hot topic. Yeah. Because a lot of this stuff is exact type of science stuff. You might want a mug or a hat press because youre going to [inaudible] mugs or hats. And if you use poor quality paper, youre going to get a poor quality result. How do you answer that question? Theres no special license for t-shirt printing, right? And yeah, we have recommendations, of course. If you want to sell shirts that are impressive, use impressive blanks. Yeah, thats great. I mean, weve damaged printers. And if you send them a file to test because you have questions, theyre going to print it out using Print Optimizer and using EZ Peel paper. Marc Vila: Yeah. So if youre going to start this, one of the challenges that people run into is we had somebody left a review that said something like this recently. Yeah, laser printer is how you say LED. Mark Stephenson: Yeah, Tampa would be a local market. Now if youre in a smaller sized town and theres really not a print shop that can do on-demand printing in your area, well, then youre filling a need for a local market. So now that we know shirts are really important, its just as important as the paper, just as important as the printer and the software. But now if youre realizing what the problem could be, then set a goal and figure out how are you going to do that? Print Optimizer is not it. because one could say you could put the grade of tires that go on a Corvette on a luxury vehicle.
Yap. Read the article to see different printers and details. You understand that theres not just a box of success thats going to show up on a pallet, right? But some of that frustration is alleviated by having a basic plan. So the example, niche market is local car and motorcycle clubs members, the organizations, retail stores, et cetera. Theres always speeds and takes in this stuff. I really like that. You need the right printer that fulfills the need of that plan, the needs of that plan, like the Corvette versus the F2500 or whatever it is. I mean, and the sad part is that these are all stoppers.
Marc Vila: Yeah, and its probably not a heat press that you may have had for 10 years. Which is different than somebody who might be a pro at web graphics. The system that weve talked about so far does not have designs built into the printer.
You can say probably, thats fine. Yeah. We cant guarantee the results. The next kind of thing, the next basic thing is, how much can you charge them? Curated is really a great word because weve gone out into the world and done and found all these things so you dont have to go through the trial and error that we did. Marc Vila: We talk about it all times. So the car example does break here a little bit, right? Mark Stephenson: Three or four years old. And the pressure is all in the middle as well. Yeah, absolutely. And it is also curated very specifically for best results. You need the software that works the printer properly, that handles the design, that handles the printing process. Its a thick amount of glue and you jam a ton of pressure on it and itll stick. If you want to start an at-home business and you have a family with 5,000 people in it, and you just want to sell to your family, thats your niche markets. You can preset it all in there. You could have everything else is awesome. And they do great at what they do. It doesnt mean its not just like, well, go buy heat press. Yes, and the other thing were going to do is you may be listening to this episode sometime in the future where theres a new model or another models discontinued, another model they cant make a chip for it and its disappeared off the earth, I dont know. This way you can replicate it next time. Marc Vila: Right? Yeah, exactly. And theres a new shirt and a new shirt that gets discontinued everyday. Its part of the system. Marc Vila: Yeah, exactly. Your design is going to look better.
And then theres one last thing we wrote here which is optional, but I just think its really important. Marc Vila: Im going to try to not speak in absolutes, but youre-. Yeah, thank you. They never are. Ill say Marc from ColDesi too. If you want to use If you want to sell shirts that people are impressed by, you should use t-shirts that impress you, then impress them too. Marc Vila: And its like, okay, I mean, I understand the frustration and we want to help you with that as company and as all the people that work at ColDesi want to do. Marc Vila: Yeah. You dont know anything about them. A lot of this stuff you can generalize, or if youre looking at a different way to start doing t-shirts like sublimation or something, you could apply a lot of the same rules, the same logic to your sublimation. I mean, your doctor probably told you that and then you-. You need the right heat press, a very good quality heat press that is suited to the specific job that you are asking it to do. Your goal might be to get up to 300 shirts a month, right? I think the most important thing for everybody to remember about Print Optimizer though is you dont create anything in it. Hard Surface EZ Peel Paper Designed for hard goods like wood, glass, metal, mugs. And if the bottom line though really is though, if you get a cheap press or you try to use a heat press thats not meant for this process, youre going to be frustrated. 
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