There is some kind of peculiarity between the Marketing Strategies of both the brands. For example, the company limits the number of vacations its employees can take within their working life. However, many researchers attribute his input to Apples human resource pool as mainly being focused on developing and retaining the best human capital (Jason, 2011). Obviously, there are some concerns over monopolistic tendencies because Apple is considered among the most valuable companies globally. This observation is true because of the leading status of the US market on the international front. (2019, May 12). Apple Inc.: Product Portfolio Analysis. This is because everything was controlled by the CEO. Apple can utilize a product differentiation strategy. Truly, Samsung declared a ten-year growth strategy based around five organizations This trend has quickly caught up with other technological companies around the world. For instance, the media picked Jobs tendency to walk barefoot in the office as a weird attitude held by a CEO of a fortune 500 company (Mallin, 2011, p. 2). Clever, funny, strategic: Apple vs Samsung Before the iPhone X's release date, Samsung released a new commercial that is totally aimed at criticising Apple. The Korean market was among the first market to enjoy Samsungs innovation. The final week of study will be dedicated to data presentation. Therefore, understanding a companys business strategy is like knowing the terrain of the battlefield and predicting (or knowing the actions) of the enemies. So far, Samsung has been able to win several design awards and over the years, the company has been able to sneak its way to the top of brand awareness awards around the world (because more people are now aware of the companys existence around the world) (Henny, 2003). Samsung has also connected with major apps and platforms to target audience with social campaigns. So they lay back.. This is one example of how Apple is able to be a pacesetter in the technological market. This explains why Samsung has always preferred horizontal integration by diversifying its product lines. As a result, the unit sales grew to $119 billion by 2009, and with . Seongjae, Y. The strong brand loyalty among Apples consumers has prompted different researchers to probe the profile of Apples consumers. Therefore, firms such as General Electric have pursued an all-rounded strategy where different employees are trained to undertake different tasks (Mallin, 2011, p. 6). (2019, March 10). For example, Samsung has consistently stuck to the manufacturing industry, especially after the success of the microchip market segment. 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The same scenario also applies to Apple Inc. because focus will only be given to its electronics segment and not other un-affiliated businesses. The Wisdom of Generations: Using the Lessons of History to Create a Values-based Future. The marketing sector understands what the customers want in terms of the product price and ensures that low-priced models are available in the market. This essay is available online and was probably used by another student. Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of customers in the rural area. Nonetheless, Apples corporate culture revisits the age-old debate regarding which corporate structure is the most effective. Several observers such as Donald Rumsfeld have identified that Apple does not fail to surprise its competitors by producing future-oriented applications (Jason, 2011). In the 2011 period, there was increased speculation about the health of Apples CEO, Steve jobs and the effect of Jobs health on the companys future. Apple Inc. advertising. We hope this was an exciting and useful article for you. However, Apple seeks to engage an incremental product strategy for the developing world. Despite the above intrigues and questions, Deagon (2011) observes that, Samsung and Apples business strategies have been able to convey different ideas we hold of certain technological gadgets today. The companys growth into profitability was also characterized by the Intel transition that occurred in the 2005-2007 period when Apple merged its computer production with Intel (Mallin, 2011). They are the leading mobile phone manufacturer in the world and generated sales of $ 229.234 billion in 2017. The company designs, manufactures and markets personal computers and related personal computing, and mobile communication devices. "Apple vs. Samsung: Marketing Strategy & Business Strategy." Though member checking was done during the course of the research process, this paper undertakes the same procedure at the end of the research. To support the above assertion, Samsung explains that, The result is that all of our productsfrom memory chips that help businesses store vital knowledge to mobile phones that connect people across continents have the power to enrich lives (Henny, 2003, p. 5). The member check technique works by submitting the research findings to the sources or sample sources. Evidence is given of Sony, which was forced to almost depend on its play station market to sustain its hardware production because it stuck to the hardware market (Jason, 2011). This report focusses on these two companies and their marketing mix strategies. In this regard, the company promotes diversity of cultures among the employees. Hill, C., Jones, G., & Schilling, M. (2014). Similarly, Apple's dominant strategy is to also file a suit in both cases regarding Samsung's actions. Samsungs successful pricing strategy is mainly attributed to its proficiency and dominance in the chip and display market. So far, the company has received positive reviews for its software ventures such as itunes but the company believes that in the future, it needs to increase its revenues stream by also venturing to the hardware market. "Apple vs. Samsung: Marketing Strategy & Business Strategy." Samsung made sure its product was front and center at the Oscars. For instance, any move by apple to acquire another technological company (as part of its expansive and ambitious plan to strengthen its market base) would be viewed with extreme suspicion (Jason, 2011). Most of Samsungs plants are located in third world economies, which do not have strong labor laws that protect their employees from unfair work practices. The inclusion of such data is supported by the qualitative research design. Different aspects of Apples operations have been perceived to be responsible for Apples success. Consequently, Apples shares and stocks depreciated. Unlike most of its other ventures, such as ipad and iphones, the Apple television is expected to face stiff competition from incumbents in the television market. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. To emphasize this point, Mallin (2011) explains that Samsung decided to adopt business-to-business opportunities and existing enterprise space in the European market as part of an ambitious marketing plan to launch a series of exciting new products in the European market. must. On the other hand, Samsung banks its internal capabilities to mass manufacturing. This business strategy has been seen to cause a lot of stir among Apples competitors because it is a source of frustration. Tim, P. (1991). Through the meta-analysis, it is equally easy to derive the statistical testing for all the factors involved in the progress of the secondary researches (highlighted in the secondary research sources). In addition, a comparative study of the business strategies pursued by Apple and Samsung (with regard to the recent developments of the technological industry) has not been properly researched. However, Samsungs management is of the opinion that, when it comes to competing against one another, it will not shy away from the battle. Through the same market strategy, Samsung also hoped to achieve a stronger customer brand loyalty. The Samsung group is an umbrella body that includes other business segments such as insurance business. Though taking a big leap in the companys expansion strategy may not solve some of the company inherent expansionary problems, there is no doubt that such a strategy would simplify Apples expansion strategy. It was estimated that the appstore raked a million dollars every day for Apple and in the future, the platform was projected to be a multimillion-dollar industry (Mallin, 2011). Since the launch of Galaxy S4, Samsung has considered Apples innovative design of the iPhone as not so stunning, and continues to be a notable competitor. Samsung conducted market research in different countries to find out the preferences of its consumers. The above strategies could be a useful strategy to leverage Apples technological prowess because it would help reduce the regulatory inhibitions of expanding in its traditional market segment. Integrated ensure the integrity of our platform while keeping your private information safe. The common business ideology in todays technological world is that the development of new software and content is guaranteed to elevate a companys position ahead of its competition. The US consumer base seems to be an inflexible customer pool, which would be harder to penetrate. It is not confirmed if Samsungs pricing strategy contributed to the companys decreased debt levels because the companys debt shrunk from an unsustainable $10.8 billion to a mere $1.4 billion. Other companies have had a good record of assimilating their activities in new markets and thereafter gained a lot of experience regarding the same ventures. This makes the flow of information and decision-making simple. Xiaomi is the bronze medalist, picking up 190 million sales as a whole in 2021 despite not even being sold in the U.S. The first week of study will be dedicated to gathering research information for purposes of the study. Marketing News, 25(18), 28 -56. And we paid a lot of attention to our distribution channels. Apples marketing sector is instrumental in finding a target market that refers high-end products. Samsung does not share specific sales figures regarding its business portfolios. For instance, Apple has started making home appliances and HP has started to make televisions. Apple believes that it can attract and retain the best human resource strategy by providing a strong incentive to leave the company so that weak or demoralized employees can be motivated to leave the company. Sony was notably among the first companies to restructure its operations according to Samsungs new operations. We will write an essay sample crafted to your needs. Deloittes corporate Apple was founded in 1976 by Steve Jobs and his friend Zwynak. Later, Samsung also decided to sell about $2 billion worth of non-core business so that it could concentrate on its main businesses that account for the companys main revenue stream. In addition, there was an attached emotional benefit to the games because Samsungs employees felt proud for being associated with the international sports event. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Anticipatory positioning. On the other hand, the production sector is complemented by competent engineers who deliver unique product models. The aura of Steve Jobs still hangs in the brand universe introducing a notion of worship. In this essay example, youll find everything you should know about Apple vs. Samsung marketing strategy and business strategy. Samsungs marketing department has also not established if the aggressive marketing strategy adopted by the company was a sheer coincidence or there was malice involved. Through the establishment of the Olympics rendezvous, Samsungs customers also benefited from the companys sponsorship of the Olympic Games. The companys products failed to capture a strong market share among the consumers. In addition, this study aims to set a globalization connection between the business strategies adopted by Apple and Samsung. Henny (2003) explains that, Samsung, an official sponsor in wireless communication equipment presented the Wireless Olympic Works (WOW), a communications system to support and guarantee the smooth and efficient running of the event (p. 7). For instance, instead of adopting a vertical expansion strategy, the multinational could adopt a horizontal expansion strategy where it seeks partnership with other businesses, which do not engage in its core business. Apple and Samsung: Marketing performance Launched on June 29 2007, the first IPhone with biggest screen, hidden keyboard and especially touching screen, Apple has been a pioneer in providing customers a very unique product that customers want at the initial time when customers did not have much concept of the smartphone. For instance, some price strategies used by Samsung are Skimming price and Competitive price (Marketing91, 2019). 1 Apple Park Way Cupertino, California, U.S. Computer hardware, Computer software, Some companies are also required to improve their overall business operations by coming up with a good plan of action as a requirement for business financing. Android Mobile Computing Using Samsung Tablets and Smartphones Running Android 2.3-Kindle version. They wanted to make computers small so people could put them in their homes or offices. This is also the main reason why there has been scanty information regarding the companys real sales figures (especially when the companys figures are compared with its competitors). In addition, Samsung promotes cultural diversity through disabled vocational trainee programs that empower the disabled within the company. Furthermore, the introduction of mobile VoIP on the Smartphone is considered another area of key competence, which was advanced by Samsung and Apple, thereby, allowing their customers to use features such as Skype and Vonage on their mobile phones (Deagon, 2011, p. 1). Samsungs reign as a digital manufacturer has not only been witnessed in the manufacture of televisions and other digital equipments, it has also been witnessed in the microchip market. Self-Taught: Which is the Better Option? This move has been informed by the unique characteristics of the web-based marketing strategy when compared to other conventional marketing strategies. Los Angeles: Investors Business Daily. Samsungs market strategy has traditionally been holistic in the sense that the company meets the needs of all market segments. Though evaluating a businesss resources, value chain and core competencies are important aspects of understanding a companys business strategy, it is equally important to evaluate the performance of a business viz-a-viz its business strategy. %PDF-1.5 February 18, 2023. https://ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/. Just get rid of the crappy stuff, and focus on the good stuff (Jason, 2011, p. 4). Apples success during this period was evident in its sudden rise of stock prices. Wireless Week, 8(40), 1-8. In the Smartphone market, Samsung and Apple have gone head-to-head to dominate this market segment. We made sure we used the high-end channels(Henny, 2003, p. 8). Giant multinationals are known to have multiple business strategies because they operate different business portfolios. (2019, June 16). Partly, the companys struggle to post commendable sales was worsened by the poor performance of the global economy in the past few years coupled with a worsening local economy for South Korea. After weighing the findings of this paper, it is important to point out that Apple and Samsung have many commonalities among their business strategies. Therefore, Samsung has more experience in the home appliance market, which it can use to counter competitive pressures in the same market segment. This will be an expansion of the form factor. This vision is shared by Samsung whose mission is to be a global leader in electronic manufacturing and digital media. VAR (2005) notes that there is probably no other company that has been able to implement this crazy and illogical strategy with much success. After the company sponsored the games, Samsung was listed as constituting among the 21st most valuable brands in the world (after the companys brand value increased by 16%) (Henny, 2003). FOR THE Certain movie multinationals such as Warner Bros have insisted on using the high definition DVDs but it still remains to be established where other companies will fall. It almost seems like Apple has created a very strong brand following by remaining unique to its competitors. In this study, the research information will be compared to the existing pool of research sources and any distinctions checked to report on the accuracy or validity of the findings. Considering this scenario, it is interesting to know what components of Apple and Samsungs business strategies have contributed to this command in the tablet and Smartphone markets. Samsung also puts a lot of emphasis on ethics and integrity as the core drivers for its operations. Samsungs sponsorship strategy has seen the multinational company pay huge sums of money in such ventures because the companys management believes that sports plays a huge role in stabilizing the companys bottom-line. Though many observers term apples market focus as arrogant, the company has earned a reputation for producing minimal gadgets, which do not compromise on quality (Jason, 2011). This way brand positioning and personality is always coherent and bring easier brand retention. (2019, March 27). Live Exercises: Google Trends & Google Analytics, Career Opportunities: Roles, Experience & Salaries. For instance, in the past, different companies used to stick to their traditional brands and certain technological gadgets served only one function. Samsung should also intensify its international marketing campaign by shifting its focus from the American market if in intends to battle with other technological giants such as Apple in the tablet and phone markets. In fact, the company uses its chips to develop its products. For instance, Samsung expects to introduce a new touchpad that is able to operate multiple home appliances from one gadget (Henny, 2003). Samsung employees are required to produce excellent products and deliver quality services as part of the companys goal of achieving excellence in the technological market. This essay begins by discussing the market value of the both companies. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Apple_Inc._advertising#Think_Different, iPad. According to Haslam et al. Place in the Marketing Mix of Apple Inc. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-apple-inc/, Marketing91. It is well ahead of competition in this market. It is observed that the companys success in the American market dictates its success in the international market as well. Netflix (a movie distribution company) was also faced with the problems of an increasingly competitive and fast growing (movie distribution) business. For years, Apple preferred vertical integration which limited its capability to collaborate with other business partners and achieve flexibility. Apple and Samsungs marketing strategies are both fixed on the high-end market where their products are designed to sell at a premium, due to superior product quality. The qualitative research design will be used as a precursor to quantitative research, which may form the basis for future studies on Apple and Samsungs business strategies. Many Japanese, European and US companies learned the hard way that such business strategies do not work in the long-term but they also exposed the wisdom that companies, which insist on their traditional business models, need to invest a lot on research and development to come up with new product lines that are sustainable in the end (Jason, 2011). Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. For instance, it should be understood that whatever action taken by a business is done within the confines of a strategy. Samsungs business strategy has however been compounded by the growing convergence of different technologies in the market. From this understanding, this paper also seeks to evaluate the performance of Samsung and Apple viz-a-viz their business strategies to understand how their changes in resources (historical analysis) have affected their performance and how these resources compare with other companies in the technological world. The Samsung brand can be improved and it isnt loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction. Samsung has increased its video efforts by over 360% in the past 5 years; on the contrary, Apple has only leveraged it by 5.8% campaigns a year, within the recent 5 years. It has been a while since our last video, but here is our video focusing on Smasungs marketing strategy and how they have become a global brand and a world l. It represents one of the companys key areas of competence because the company has achieved a high level of success on the memory chip market. Jason (2011) also explains that Apple intends to incorporate an ecosystem lock-in in the Apple television through an assertion that. Nonetheless, Apple and Samsung both acknowledge that the key to sustaining their operations is developing a highly competent human resource pool. This paper proposes that Samsung should re-evaluate its business strategies to be in tandem with the needs of todays technological world by focusing on the software market. The loss of market share to Samsung has forced the leaders at the company to come up with ways of improving its competitive strategy. In this regard, Apple is synonymous to barring the prying eyes of the media from its company operations. Apple may win at innovation & publicity but when it comes to marketing, Samsung prioritize complete entertainment. Click here to review the details. However, Apples growth path has been hit by several setbacks such as its attempted launch of auxiliary technological gadgets such as digital cameras and other home appliances.
apple vs samsung marketing strategy pdf
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